SmartStory Process Steps
Step
01
Connection Strategy
Identify "Who" you need to communicate with and "How" they prefer to be engaged.
Step
02
Identify High Value Moments
The key to delivering the right content to the right person at the right moments is to first understand the high value moments that drives each engagement.
Step
03
Develop Initial Story Mappings
Develop the initial journey mappings for the timing of each engagement. These process steps will feed into the Workflow Design.
Step
04
Identify the Digital Assets
Identify all the content to be delivered throughout the engagement. This will include video, audio, sms messages, documents, images and text.
Step
05
Identify Content Designs Needed
At this point in the process, designers will begin to identify SmartPages, email templates, text to voice scripting, etc. that will be used throughout the journey.
Step
06
Identify the Data & Rules Needed
This is a critical step in the process as it identifies the data needed to populate web pages, text & voice messages, conditional routing of the workflow and dynamically populating media content.
Step
07
Document the Success Criteria
Data used for analysis can come from inputed data, captured data, communication data and video consumption statistics.