C. Lloyd Mahaffey is a seasoned technology executive with more than 35 years of success in senior executive, marketing, sales, operations and venture capital roles for major technology companies and private equity firms, including Honeywell, Apple, VeriFone, Hewlett-Packard and Redleaf Venture Management.

Before joining SmartStory™ Technologies, he served as a managing partner at Carloma Group, LLC where he participated in aviation, technology, real estate development and renewable energy projects in the United States, South America and Europe. From 1998 to 2004, Mr. Mahaffey was a managing partner for Redleaf Venture Management, an early-stage infrastructure-oriented venture capital firm based in Saratoga, Calif.

From 1994 to 1998, he was senior vice president and chief operating officer at VeriFone, Inc., where he managed software development and Internet commerce initiatives. In 1996, he was promoted to chief operating officer and, in 1997, he led the team that negotiated the $1.3 billion acquisition of VeriFone by Hewlett-Packard.

Earlier in his career, Mr. Mahaffey held a number of senior executive positions at Apple Computer Inc. As the company’s Southeast regional manager in the early 1980s, he grew the business unit’s revenues from $25 million to $250 million. Later, as director of Apple’s Education Group in Cupertino, Calif., he helped grow Apple’s global education revenues from $250 million to $1.2 billion. He also headed Apple’s Federal Systems Group, where he was responsible for worldwide marketing, sales and systems integration to the U.S. government.

Mr. Mahaffey earned a bachelor’s degree, with honors, at The Citadel, and attended Stanford University’s Graduate School of Business Technology Executive Program.