Retired CMO, Levi Strauss

Larry Ruff is an independent Strategy, Marketing and Retail consultant focused on the areas of global brand management, modern marketing, digital transformation & multi-channel retail. Clients include small, medium and large corporations, global brands, higher education and financial and investment institutions.

Larry is also an Advisor to World 50, Inc. World 50 provides C-level executives from global organizations a private, trusted peer forum for knowledge exchange and exploration of issues senior-most executives find critical to their businesses. World 50 peer communities include Marketing 50 (CMOs), Chief Executive 50 (CEOs), Human Resources 50, Supply Chain 50, Strategy 50 and other similar. Larry has over 30 years of experience working for world-class, consumer-focused, global brands. Before engaging in his work as an independent consultant, Larry worked for Levi Strauss & Company for many years holding a variety of leadership positions in marketing, strategy and general management. Most recently, in his role as Chief Strategy Officer, Larry led development of the Company’s overall growth and brand portfolio strategy. Earlier in his career, Larry held a variety of positions in brand management with Procter & Gamble and production planning with Maidenform, Inc.

Larry received a Bachelor of Arts degree with Honors from Rutgers College and a Master of Business Administration from Cornell University’s Johnson Graduate School of Management. Larry also successfully completed Columbia University’s Graduate School of Business Executive Education program in Digital Marketing Strategy.