The Complex Patient Experience
Never before in history have we had more innovative healthcare and services that improve the lives of patients, and at the same time, come with such poor adoption and engagement. Prescription drug adherence is now at 50%, contributing to significant financial loss to hospitals and healthcare providers. The problem is that patients continue to be presented with outdated methods of communication at the moment when they have to make life-changing decisions about complex medical conditions and procedures. Without sufficient knowledge transfer, patients are unable to make informed choices about their treatment and lifestyle.