We can’t expect patients to have a high level of adherence when they are not provided with information in a way they can actually digest it. Receiving a new prescription can be confusing and overwhelming to patients. When patients pick up their prescription at a pharmacy they have only a few minutes of face time with a pharmacist and then receive instructions for their medication in the form of 2 pages of 6 pt print stapled onto the bag with the purchase receipt stapled again over the pages. The innovation of the printing press happened nearly 500 years ago, it’s time to change the medium of information delivery to something that is relevant today.
The recent explosion of smart devices and the rocketing appetite for video creates a pivotal opportunity for delivering a next generation patient experience. With non-adherence for prescription drugs reaching as high as 50%, driving compliance and adherence will increase long-term revenues and lower costs related to waste from initial prescription fills.
SmartStory Technologies works with Pharmacies and Patient Benefit Managers (PBM’s) to deliver the finest patient engagement experience by capitalizing on patient data-driven moments like filling new prescriptions, and automatically pushing relevant knowledge in the form of SmartStories, sent from a trusted expert right at the moment of need. By pioneering a new patient engagement experience, SmartStory aims to increase patient adherence and drive innovation that will create new opportunities for additional revenue streams for both pharmacies and PBM’s all while providing the patient a relevant content experience.